The team started Sparkbox after seeing an opportunity to innovate in a sector that still relies heavily on spreadsheets, guesswork and gut feelings to make important commercial decisions. The company was co-founded by Forbes 30 Under 30 inductees Lindsay Fisher and Matthew Wong, and Kevin Blackmore, who prior to Sparkbox was Vice President of Customer Insights at Best Buy and a retail analytics partner at Accenture.Ĭollectively, the founding team has 50 years of global retail experience, including previous work with Arcadia and The Very Group. Sparkbox will use Praetura Ventures’ investment to double its team and onboard further fashion, home and seasonal retailers, where deadstock is a constant challenge across the board. In addition to protecting retailers from profit losses, Sparkbox’s approach to data also has the potential to aid brand sustainability goals by preventing retailers from over-ordering stock, with wide reports that fashion alone is responsible for up to 10% of global carbon emissions. In a recent trial with a £500m+ fashion retailer, Sparkbox improved cash margin on markdowns by 34% and paid back its client’s investment in just 34 days. Launched in 2019, Sparkbox has seen significant traction in the market to date. Sparkbox’s solution, which is trusted by River Island and, enables retailers to forecast demand, optimise their pricing and promotions and plan inventory to reduce waste and the need for big discounts. "If Hollywood wants to maximize revenue - and who wouldn't? - they'd steer clear of dealing with issues that alienate.Praetura Ventures has invested £1.5m into a Manchester-based start-up that uses AI and in-depth data to help big brand merchandising teams make better stock buying and pricing decisions. But thousands would stay home and would pledge to never rent or buy the film when it releases on DVD," Waliszewski continued. "The problem is, though, if the two films mentioned above did it, the films would still make oodles and oodles of dollars. "With almost 25 years under my belt talking to, and hearing from conservatives about popular entertainment, I can absolutely say that placing a prominent gay character in an-otherwise-family-friendly film will hurt the bottom line," Waliszewski told Christian Examiner. He is the author of the book "Plugged-In Parenting: How to Raise Media-Savvy Kids with Love, Not War." So, of course."īob Waliszewski, director of Focus on the Family's Plugged In department, said Disney should consider the financial fallout of either move. When I talk about inclusivity it's not excluding gay characters. Asked if it was possible, Abrams replied, according to The Daily Beast, "Of course. Abrams – the director of "Star Wars: The Force Awakens" – said he could see a gay character appearing in a future film. The movement to place a gay or lesbian character in "Frozen 2" began with the "#GiveElsaAGirlfriend" movement on social media, and continued when Idina Menzel – the voice of Elsa – called the idea to make the lead character a lesbian "great." I mean, what if we started a petition to have 'Deadpool' find Jesus and become a crusader for Christ? How would that go over? If you are not authentic, it will cost you at the box office, period," Ribbow said. "I think that's what most audiences will find offensive. Forcing ANY agenda into an existing story will kill the authenticity," Ash Greyson, founder of the digital marketing company Ribbow Media, told Christian Examiner in an email interview. "At the heart of every story that connects deeply with people is AUTHENTICITY. The first "Frozen" movie, along with the entire "Star Wars" franchise, have been mostly viewed as family friendly and widely supported by conservative audiences. ![]() That's according to two experts in the habits of Christian moviegoers who warn that if Disney bows to pressure and places a gay or lesbian character in the films, the bottom line – closely watched in Hollywood – would suffer. ![]() CHICAGO (Christian Examiner) - The movement to place a gay or lesbian character in films such as "Frozen 2" and "Star Wars: Episode 8" would lead to a box office backlash, with Christians and other conservative moviegoers simply staying home.
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